The term ‘Cultural Creatives’ was coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson in their book, “The Cultural Creatives: How 50 Million People Are Changing the World“, Harmony Books, 2000.
Like Rogers, they identified a subset within western society who are our innovators and then explored their characteristics.
Paul Ray describes the members of the green circles above.
“You have to think of the Cultural Creative phenomenon as a target of co-centric circles. At the center are people who work with each other, give talks, write articles and they are the core group. They pass on new ideas and new insights to lots of other people. These core people are concerned about their inner development and the outer world.
The next ring outward are the people I call the Green Cultural Creatives, they are becoming aware of the core messages but it takes about ten years to do a changeover of your lifestyle. This group all complain about how they didn’t get the support they need to make this change over the amount of time that it takes, again, up to ten years.
They say, “I’m all alone here!” Whereas the people in the core “get it” but only after many years of working on themselves.”
Ray understands the people who are at the core of our grass-roots movements are really hard workers, dedicating years to their own transformations.
He also understands that these people tell other people about what they are doing and how the are doing it… they pass on their lessons to others using communication channels as identified by Rogers.
This is what I’ve learnt about our culturally creative people within our Valley…